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Defining The Spa Industry
15 July 2008
Putra World Trade Centre, Kuala Lumpur, Malaysia
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INTRODUCTION
With more people in Asia discovering the spa lifestyle, spas are currently at the forefront of the leisure sector. As such there is an urgent need for the industry to instil greater professionalism and agree on a consistent and cohesive platform of standards to drive growth. This opening seminar brings together leading spa and wellness experts for an informative exchange of ideas that will help elevate the industry. Talks will be interspersed with panel discussions between participants and speakers to allow for greater learning and understanding. |
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WHY PARTICIPATE |
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Develop a strong and well-rounded understanding of the spa and wellness industry. |
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Learn about trends, innovations and developments in the regional and global markets as well as how to incorporate them into your business. |
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Discover the intricacies of building and managing a strong and viable spa business. |
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Be informed about industry best practices, effective business and management strategies,
and the latest technologies, techniques and methodologies. |
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Discover operational benchmarks and measurements to help improve and elevate performance
and standards. |
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Explore new ideas and platforms for spa marketing. |
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Obtain ideas and strategies for staff recruitment, management and development. |
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Find out about eco-friendly and sustainable practices in spas, the importance of going green
and how to implement these practices. |
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Be informed about challenges facing the spa and wellness sector, and ways to overcome common business and industry pitfalls. |
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Understand the regulatory environment and rules governing the industry as well as concurrent legislative developments around the region. |
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Learn about spa and wellness tourism, successful implementations around the world and how it can benefit your organisation. |
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Network and exchange ideas with experts and industry leaders as well as peer groups within
the country. |
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Get in-depth knowledge on how to improve delivery skills and techniques. |
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| HIGHLIGHTS |
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Keynote Address
Samantha Foster, President of Asia Pacific Spa & Wellness Council |
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Global Spa Outlook
Terry Herman, USA
Discover the common vision of health and wellness through the spa experience shared by spa professionals around the globe. Learn about global developments and their impacts on local markets. |
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What is a Spa?
Andrew Jacka, President of Thai Spa Association
Outlines the guidelines that define a professional spa, its operations and services to help the industry set standards and raise the bar of professionalism. |
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Bench Mark for Success
Suzanne Ng, Founder and CEO of Conceptasia Inc |
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Operating Spas in Malaysia – Challenges & Opportunities
Donald Cha, Project Manager – Spa Operations, Sunway International Hotels & Resorts
This is a special focus session on issues relevant to the industry in Malaysia, how to overcome challenges and capitalise on opportunities. |
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Internationalising the Operation of Spas in the Philippines, Thailand, Malaysia & Indonesia: An Update on European Union’s Asia Invest Program
Jomar Fleras, Spa Association of the Philippines
Developments on this internationalisation project initiated to help spas in participating countries conform to European standards of spa operations and safety, and increase spa visits by European travellers. |
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Spa-related Travel: An Update on Emerging Trends
Mary Darling, Distant Harbor
The rising popularity of spa and wellness has birthed a new trend of spa-related travel. Get updates on this emerging trend and the opportunities available to spa operators. |
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Thailand Spa Industry Evolution 1992-2008
Andrew Jacka, President of Thai Spa Association
Trace the growth of the spa industry in Thailand and learn from the developments in the last 20 years. Discover the challenges and opportunities in store moving forward. |
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The information contained in this brochure is accurate at time of printing. |
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WHO SHOULD ATTEND |
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Spa owners and operators |
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Spa professionals and therapists |
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Spa product manufacturers and marketers |
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Industry related business managers and decision makers |
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Government authorities and regulators |
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Tourism and travel related operators |
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Products and services sales executives |
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Aspiring spa owners, managers and therapists |
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Anyone interested in participating in the spa and wellness industry directly or indirectly |
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